‘Day of Reckoning’ Over Facebook Data Scandal Coming

‘Day of Reckoning’ Over Facebook Data Scandal Coming

PHOTO: Silverisdead

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

Those were some of the thoughts marketing experts shared with CMSWire as the Facebook data fallout continues. Last month, it was revealed that third-party data collector Cambridge Analytica obtained the private data of more than 50 million Facebook users without their consent. Facebook confirmed about 87 million were…

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