Definitions, Differences and Winning Strategies


The digital marketing world changes every single day — and yet, the two umbrella terms that encompass the entire digital marketing space remain intact. I’m talking of course about Inbound marketing and outbound marketing.

What is Inbound Marketing?

Inbound marketing is the practice of pulling in attention to your brand via helpful content. That could be in the form of blogging, social media content, eBooks or white papers. 

Amber Kemmis, VP of Client Services, Newport Beach, California based SmartBug Media, took our definition a step further. “Inbound marketing is all about creating free education and value to bring…

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