Develop a Customer Obsession Culture

Álvaro Serrano

The web gives power to people that historically was almost exclusively the domain of organizations. Yes, down through history we’ve had people-driven revolutions at points where the masses had reached their breaking-point with a system or regime and spontaneously rose up.

However, before the web, people never had the tools of organization on such a vast and accessible scale. People have access to information that they never in history had before. Ancient regimes went to huge efforts to control access to information. Authoritarian regimes today seek to closely control the web, fearing what can happen when people access…

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