Digital Advertising

Google AdWords Introduces Ad Unit for In-Store Products

Google has announced plans to introduce local display ads for highlighting in-store products and sales.Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations.Rather than driving online traffic, the goal of local display ads is to drive more foot traffic.In order to run local display ads you must first have a...

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