digital customer experience

CMSWire’s Top Digital Experience Stories of 2017

Marketers hoped for a rosy outlook in digital customer experience this year but often contended with the same lingering challenges. PHOTO: Carol VanHook It would be easy to say it was the year of artificial intelligence (AI) for marketers trying to execute solid digital experiences. The idea certainly has merit, based on the popularity of our coverage of AI in marketing and the fact that two of our...

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