digital transformation

Why Customer Focus Eludes So Many Brands

Companies agree they need to focus on their customers. So why are so many bad at delivering? PHOTO: Maarten van den Heuvel No business can survive without customers. They are integral to the success, or failure, of any organization. Wikipedia defines a customer as: “In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product...

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Why Some Businesses Thrive in Times of Constant Change

While no business can make itself future-proof, certain tactics will help your company succeed at a time of constant change PHOTO: Jason Wong Why is it that some businesses thrive in an atmosphere of rapid change while others fail?  As we gear up for 2018, change seems to be occurring at a more rapid pace with each passing year. In the business world, globalization and shifting workforce...

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The 5 Key Elements for a Marketing Transformation Project

Before leaping into a digital marketing transformation project, take a long and hard look at the current state of your marketing organization PHOTO: Katerina Radvanska Marketing departments across the world buy shiny new technology products all the time. Each new tool promises limitless possibilities and profound increases in productivity or ROI, but in reality, many marketing technology purchases fail. This is simply because they are introduced without any...

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