Ditch the Trend Predictions and Reflect on What Matters

Ditch the Trend Predictions and Reflect on What Matters

Trend decks inspire anxiety, which in turn inspires bad decisions, which in turn benefit no one. PHOTO:
Verena Yunita Yapi

Peter Drucker once famously advised business leaders to “follow effective action with quiet reflection.” Unfortunately, in the modern era of hyperconnectivity, quiet reflection has become something of a lost art.

In theory, the beginning of a new year is a perfect time for reflection. With the breakneck pace of business slowing down just a little, it makes it easier for us to find a moment to step off the treadmill and reflect on the big picture.

But in the marketing world, we’ve got a different tradition that gets in the…

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