Do Customer Journeys Get Marketers Where They Want to Go?

Business talk a big talk about customer journeys, but then doubts creep in. Here are four ways you might be sabotaging your customer journey programs PHOTO:
elizabeth lies

Companies still talk the big talk when it comes to building out fully automated customer journeys, but then doubt creeps in: is it worth the effort? Do customer journeys deliver the ROI you want? 

We frequently see journey campaigns outperforming ad-hoc marketing campaigns by a factor of four. That indicates customer journeys have a role to play.

So why the growing skepticism about journeys? Well, they do sometimes have their limitations, and they can sometimes not be as successful…

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