Do Customer Journeys Get Marketers Where They Want to Go?
Companies still talk the big talk when it comes to building out fully automated customer journeys, but then doubt creeps in: is it worth the effort? Do customer journeys deliver the ROI you want?
We frequently see journey campaigns outperforming ad-hoc marketing campaigns by a factor of four. That indicates customer journeys have a role to play.
So why the growing skepticism about journeys? Well, they do sometimes have their limitations, and they can sometimes not be as successful…