Does Google Give More Weight to Links That Appear Higher in Content?

Does Google Give More Weight to Links That Appear Higher in Content?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!


Today’s Ask an SEO question is from Alex from Fort Lauderdale, Florida. He writes:

In your experience, does Google give more weight to links that appear higher in content? EG, 2nd paragraph of blog post vs. 10th paragraph or lower?

Links Higher in Content = More Weight?

Not necessarily. While Google does index a page through the source code from “top to bottom” and “left to right” based on how the code is written, there is no significant…

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