Drive Higher Engagement by Joining a Twitter Chat

Twitter chats are a great way to amplify your social reach PHOTO:
John King

With 330 million active users posting an average of 500 million tweets a day, it can be hard to get noticed on Twitter. 

The most common tweets, aside from GIFs, take the form of a headline, a link and a hashtag. Ninety percent of my tweets follow this form, with the exception of when I share articles or posts, when I tag the authors by listing their Twitter handles. Getting noticed involves a number of factors, including who’s online, who “likes” or shares my tweets, popularity of hashtags and more.

The number of followers you have on Twitter is not necessarily an accurate…

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