Earning them Is central to good SEO
With major publishers like Inc., Forbes and The Huffington Post placing the rel=”nofollow” tag on their external links, the sky is once again falling. Or not. In fact, I’ve always believed that earning nofollow links was an important part of any SEO strategy built to last.
The reality of the situation is that nofollow links are good for your SEO, full stop. Whether your evidence comes from case studies, personal experience or correlative data, the answer is the same.
We can debate about whether nofollow links have any direct impact on rankings until the cows come home, but in the end, it just doesn’t matter that much….