Ecommerce

Amazon Go Pushes the Limits of Mobile Commerce

Amazon Go is breaking down the barriers between online and offline experiences. Retailers, take note PHOTO: SounderBruce Amazon is cashing in on consumer's desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk...

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2017 Contributors of the Year: Liraz Margalit

Sometimes the unspoken signals can be the strongest indicators of how someone feels. And while most of us are pretty adept at reading physical body language, few people can claim the same level of proficiency reading digital body language. Liraz Margalit is one of those few. Margalit uses that skill in her role as director of behavioral analytics at cloud-based experience analytics provider Clicktale. By combining the latest research...

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Bridge the Online–Offline Retail Gap With This Technology

Retail is more challenging than ever before, but there are tools for retailers to use that help them deliver omnichannel customer experiences PHOTO: Conor Lawless Retail is complicated these days. Consumers expect to be able to find anything via their smartphones, which has put enormous pressure on retailers to deliver a seamless omnichannel experience. The technical challenge is immense, and it’s still a work in progress for...

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Are Your Site Searches Producing Relevant, Measurable Results? (Webinar)

Site search is becoming increasingly more important PHOTO: Pixabay If your website visitors can’t find what they’re looking for they’re going to bounce. According to Ecommerce & B2B, 60 percent of business buyers say they'd like enhanced search functionality from their suppliers in the selling process. That’s why it's imperative to have a great search on your website and why ecommerce experiences are critical, according to Emily Hayman,...

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Is WordPress Safe for eCommerce Websites?

WordPress is not inherently built for eCommerce. In order to sell anything on your website, you need to use a theme and a series of plugins in order to tap into that functionality (or you need to code it all from scratch). But just because WordPress on its own is not eCommerce-ready doesn’t make it any less of a good (or smart) choice to build your online store with. That said,...

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How AI Will Usher in a New Age of Personalized Commerce

Artificial Intelligence ringing in a new age of personalized marketing and commerce. PHOTO: Unsplash We are entering a new era of commerce fueled by younger consumers, mobile devices and high demand for more personalized shopping experiences. Millennials are now the largest generation in the U.S. workforce, and their income and buying power are rising. This generation, along with the next tide of digital natives, is putting pressure...

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Separating the Reality From the Hype

Four experts weigh in on what commerce trends they see delivering and which ones they find overblown PHOTO: olu eletu on unsplash As the end of the year approaches, prediction articles on future trends in commerce will undoubtedly crop up. But which of them are mere hyperbole or too early to adopt commercially? Which ones demand your attention now — offering tangible ROI? Let’s hear from four...

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Ecommerce Success Relies on Solving Specific Customer Needs

Stephen Mello has had a front-row seat to the changes in the ecommerce industry over the past decade. Mello was an original member of IBM's commerce unit, working his way up to his current role as vice president, strategy and offering management, IBM Watson Commerce. During that period, he led the integrations of Unica, Coremetrics and Tealeaf.  Mello has seen online commerce change from static websites to dynamic interactions,...

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Don’t Confuse Ecommerce With Digital Experience

Keeping your customers happy means remembering that the experience is everything. PHOTO: Photo by Brooke Cagle on Unsplash Not long ago, ecommerce was a trendy concept. It was a new way for us to do the things that we did before.  Today, ecommerce is part of our lives. It fundamentally changed the way we do things. Take, for example, the travel and hospitality world: Today we buy...

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