How AI Will Usher in a New Age of Personalized Commerce

Artificial Intelligence ringing in a new age of personalized marketing and commerce. PHOTO: Unsplash We are entering a new era of commerce fueled by younger consumers, mobile devices and high demand for more personalized shopping experiences. Millennials are now the largest generation in the U.S. workforce, and their income and buying power are rising. This generation, along with the next tide of digital natives, is putting pressure...

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Separating the Reality From the Hype

Four experts weigh in on what commerce trends they see delivering and which ones they find overblown PHOTO: olu eletu on unsplash As the end of the year approaches, prediction articles on future trends in commerce will undoubtedly crop up. But which of them are mere hyperbole or too early to adopt commercially? Which ones demand your attention now — offering tangible ROI? Let’s hear from four...

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Ecommerce Success Relies on Solving Specific Customer Needs

Stephen Mello has had a front-row seat to the changes in the ecommerce industry over the past decade. Mello was an original member of IBM's commerce unit, working his way up to his current role as vice president, strategy and offering management, IBM Watson Commerce. During that period, he led the integrations of Unica, Coremetrics and Tealeaf.  Mello has seen online commerce change from static websites to dynamic interactions,...

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Don’t Confuse Ecommerce With Digital Experience

Keeping your customers happy means remembering that the experience is everything. PHOTO: Photo by Brooke Cagle on Unsplash Not long ago, ecommerce was a trendy concept. It was a new way for us to do the things that we did before.  Today, ecommerce is part of our lives. It fundamentally changed the way we do things. Take, for example, the travel and hospitality world: Today we buy...

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5 Important Features of an Ecommerce System

Online ecommerce systems are conveniently accessible across the Internet. These include Zen Cart, Magento, osCommerce, Prestashop, etc. With the variety of options available, you need to know which one would suit your business best. In this post, we’ll be looking at five essential features of an ecommerce system to help you decide which system would be the suitable choice for you. 1.     Catalog Management A catalog management solution can manage each of...

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