Ecommerce Success Relies on Solving Specific Customer Needs

Ecommerce Success Relies on Solving Specific Customer Needs

Stephen Mello has had a front-row seat to the changes in the ecommerce industry over the past decade. Mello was an original member of IBM’s commerce unit, working his way up to his current role as vice president, strategy and offering management, IBM Watson Commerce. During that period, he led the integrations of Unica, Coremetrics and Tealeaf. 

Mello has seen online commerce change from static websites to dynamic interactions, where information, community interactions and personalized experiences have become the norm. New tools give businesses deeper insights into customer wants and needs and the ability to take action on those insights. Content plays…

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