Emotion Is the Heart of Good Growth Marketing

B2B marketing often dismisses out of hand tactics that work for B2C companies. That’s a mistake PHOTO: Eye for Ebony

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and pickles.) 

But these pairings don’t always work. Opposites might attract, but some will coexist about as peacefully as matter and antimatter.

B2B vs. B2C Marketing Is a False Divide

When it comes to software marketing, business to consumer (B2C) and business to business (B2B) often are segregated into seemingly incompatible camps. Even the…

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