Facebook has announced a new crackdown on Engagement Baiting.
The demotions will begin this week against posts and pages that engage in spammy posts that actively solicit Facebook users to interact with a post in a specific manner such as liking, posting a specific word or sharing with friends.
The practice is considered a form of spam designed to make a post or page rank higher in Facebook users news feeds.
The purpose of the algorithmic demotions is “to promote more meaningful and authentic conversations on Facebook.” The demotions will happen to both pages and posts that engage in the practice.
Over the coming weeks, Facebook will begin “stricter…