Facebook Removes ‘Trending’ Section Due to Lack of Use
Facebook has removed the ‘Trending’ section from its platform, first introduced in 2014, saying it has become less useful over time.
Trending was added to the Facebook platform as a way to help people discover popular news topics.
Publishers shouldn’t notice any dip in traffic as a result of this change, as Trending apparently accounted for less than 1.5% of clicks to news sites on average.
The lack of interest in Facebook’s Trending section could be due in part to the company never fully getting behind it. For example, during its 4 years in existence it was only ever rolled out to 5 countries.
Trending will be removed from Facebook within the next…