Faceted Navigation: Best Practices for SEO

Faceted Navigation: Best Practices for SEO

When it comes to large websites, such as e-commerce sites with thousands upon thousands of page, the importance of things like crawl budget cannot be understated.

Building a website with an organized architecture and smart internal linking strategy is key for these types of sites.

However, doing that properly oftentimes involves new challenges when trying to accommodate various attributes that are a common theme with e-commerce (sizes, colors, price ranges, etc.).

Faceted navigation can help solve these challenges on large websites.

However, faceted navigation must be well thought out and executed properly so that both users and search engine bots remain…

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