Four Research Papers About CTR and Ranking

Four Research Papers About CTR and Ranking

There have been many discussions about CTR and rankings. Some say CTR is a ranking factor, others insist it’s a part of machine learning and quality control. A third group claims it’s all three plus a bag of chips. Regardless of which camp you pitch your tent at, here are four research papers I believe are helpful for understanding the role of CTR in search engine rankings and SEO.

Thorsten Joachims and the Study of CTR

Thorsten Joachims is a researcher associated with Cornell University. He has produced many influential research papers, among them research on the use of Click Through Rate for the purposes of search engine algorithms. If you are…

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