Frequently asked questions and their answers

Frequently asked questions and their answers

For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical situation.

When penalties are discussed, some questions seem to come up more often than others. In this Q&A, which is a supplement to The Ultimate Guide to Google Penalties, I’ll include the questions I’ve heard asked most frequently, along with actionable answers.

Experience shows that manual penalties are infrequently issued, and only for serious offenses. Human errors in the process, while not impossible, are…

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