Google Ad Grants policy changes include 5% CTR minimum, up from 1%
Google is making changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits.
As first reported by Robert Brady of Clix Marketing, advertisers and agencies began receiving email notification this week extolling the fact that more than 35,000 non-profits participate in the Google Grants program and news that it is lifting the $2 bid cap when campaigns use Maximize Conversions bid strategy.
That news was then followed by a set of links to updated policy pages. On those pages Brady discovered several other significant changes.
The biggest update is a new…