Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert
A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad.
Not every ad click leads to an immediate conversion, but that doesn’t mean it won’t lead to an eventual conversion.
When it comes to certain products and services, sometimes users need to see an ad more than one before being persuaded to convert.
With that in mind, how long should you wait before determining whether or not your campaign is successful?
Google’s new “days to conversion” segment in AdWords has the answer. Days to conversion estimates how many days you should expect to wait between the initial click and eventual…