Google AdWords Has New Performance Insights for Click-to-Message Ads
Google AdWords is introducing a new set of performance insights specifically for click-to-message ads.
Click-to-message ads were introduced in 2016 as the text message version of Google’s click-to-call ads. As the name suggests, they allow searches to message back and forth with a business.
Unlike automated chat bots, click-to-message ads put users in touch with a real person on the other end. For the first time, there is now a way for businesses to measure the effectiveness of their click-to-message ads.
Google AdWords will soon roll out ‘message reporting’ which contains the following insights:
- Chat rate: How often searchers start a conversation with…