Google AdWords Introduces New Video Format to Reach More People
Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube.
The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps.
”Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on Google video partners, which are high-quality publisher websites and mobile apps where you can show video ads, including TrueView in-stream and Bumper ads.”
Outstream video ads will play on a user’s screen automatically when they come into video. However, they will play with the sound off. Users can turn sound on by…