Google: AdWords

3 AdWords features you’re probably underutilizing

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re not familiar with. These will differ from...

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Google adds keyword functionality to the AdWords app

We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app. To add a keyword, simply click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app. To delete existing keywords, click on the...

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Understanding AdWords keyword match types for manufacturers

In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard to see how the example relates to keywords for complex manufacturing capabilities. For example, under Basic Tips...

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The AdWords 2x budget change: How’s it going?

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues. It was a mixed bag. Many have had no issues at all. Others, well, it hasn’t been all roses. Here’s...

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There’s nothing stopping climate change deniers from using Google AdWords

Targeted, personalized ads have long been held up as a win-win-win, for consumers, advertisers and publishers. An article from The New York Times about climate change deniers using Google AdWords to promote their agenda pokes (more) holes in that optimistic vision. In the Times article, Hiroko Tabuchi laid out how ads proclaiming climate change a hoax appeared at the top of Google search results when searching in private browsing mode. Yet,...

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New test prominently showcases Google Express in mobile search results

Image: Google This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads in the Shopping carousel. The “Get it with Google Express” promotion at the very top of the results, just below the navigation, touts the program’s easy checkout and free delivery. The Google...

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Epic review of the biggest trends & updates in paid search

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change this year. However, if we were to dub 2017 the year of something in search marketing,...

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Google is testing images in search text ads

Google is running a new image test in search ads. An image from the landing page appears to the right of the description area of the text ad. Sergey Alakov tweeted a screen shot of the ad test over the weekend. A Google spokesperson told Search Engine Land, “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now.” Alakov is...

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Google Ad Grants policy changes include 5% CTR minimum, up from 1%

Google is making changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. As first reported by Robert Brady of Clix Marketing, advertisers and agencies began receiving email notification this week extolling the fact that more than 35,000 non-profits participate in the Google Grants program and news that it is lifting the $2 bid cap when campaigns use Maximize Conversions bid strategy. That news...

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AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences. Launched in 2015, Customer Match lets marketers upload lists of customers or other proprietary lists —  newsletter subscribers, for example — into Google AdWords to target (or exclude) search and display ads to those users. Until now,...

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