Google again showing third-party reviews in local results
Google is integrating third-party reviews into the Knowledge Graph for hotels. It apparently has been happening since 2016 and is entirely opt-in for the provider.
Google works directly with the third-party review source (e.g., TripAdvisor) to integrate the content. In the example below, TripAdvisor reviews for Southern California hotel Terranea are available under the “view Google reviews” link in the Knowledge Panel.
Google got into trouble roughly seven years ago for “scraping” and incorporating third-party review content from sites like TripAdvisor and Yelp into Google Places without permission. Yelp saw the…