Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.
This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics.
Here is the notification that comes up for those who have access to the new report:
Clicking on “see report” will, of course, bring you to the report. It also triggers another notification with links to learn more about it.
The report can be accessed manually by opening “Reports,” expanding the “Audience” tab and clicking on “Audiences.” It’s clearly marked as “NEW” so you can’t miss it.
In order to collect any data…