Google Clarifies How Much Structured Data is Enough

Google Clarifies How Much Structured Data is Enough

In a Google Webmaster Central Hangout, John Mueller offers useful advice on the proper use of Schema.org structured data, notes differences between available options at Schema.org versus what Google uses for display purposes then  finishes with an interesting statement about how Google might use structured data to understand entities better.

Possible to Use Too Much Structured Data?

There are multiple ways to use Schema.org markup to communicate information about brick and mortar businesses and their locations. As long as they validate and contain all the information that Google currently uses then it’s fine. And if you exceed what Google uses, that’s…

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