Today we received confirmation from a Google spokesperson that a core algorithm update is currently underway: “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”
What is Update Maccabees (formerly known as Fred)?
Updates to the core algorithm do not receive a formal name. So they are informally named Fred. However, Barry Schwartz of SERoundtable named it Maccabees in recognition of Hanukkah and the search community followed on.
What Does a Core Update Mean?
Updates to the core algorithm can be a variety of things.
Here are some examples:
- Algorithms that determine the relevance of a…