Google Confirms that Structured Data Improves Targeting

Google Confirms that Structured Data Improves Targeting

John Mueller clarified how Schema Structured Data can affect rankings. Previously it has been said that structured data was useful for receiving enhanced search listings like stars for reviews and breacrumb navigation displays in the SERPs. John Mueller’s statement makes clear that structured data has more impact than enhanced displays in the SERPs.

Structured Data is Not a Ranking Factor

John Mueller’s tweet stated that there is “no generic ranking boost” for using structured data. That probably means that using structured data does not give a ranking benefit in and of itself the way using SSL does. Here is what John Mueller tweeted about…

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