Google Featuring Longer Snippets: What to Do Now

Google Featuring Longer Snippets: What to Do Now

Google recently announced that longer snippets in search results, or meta descriptions, were going to be displayed.

What does this change mean? And might this impact your SEO strategy?

The Importance of the Meta Description

The meta description describes the content that is featured on a webpage.

Best practice is to include relevant keywords in it so that it will entice users to click. (Google doesn’t use the meta description for ranking purposes.)

Since the meta description is displayed in search results, the verbiage it contains can help to persuade users to click on the result. And having a high organic click-through-rate (CTR) can indirectly influence…

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