Google: Google Home

Google Assistant adds new media capabilities ahead of HomePod release

The Google Assistant has been updated to make entertainment content more accessible to voice control. The company announced today that users can set alarms to play a favorite song, playlist or radio station instead of a loud, unpleasant alarm sound. Users invoke this by speaking, “Hey Google, set an alarm for 6 a.m. that plays [insert favorite musician].” This is optimized for Google Play Music but will work with other services...

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SEO trends and Google changes to expect in 2018

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming...

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Google says Assistant now on more than 400 million devices

Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers. What we don’t get from the post is how many Google Home, Mini and Max speakers were sold in 2017. Four hundred million is a massive number but it’s going to be...

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Amazon in discussions with consumer brands about ads on Alexa

According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. According to the report: The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are powered by the Alexa voice assistant, according to several people familiar with the matter who asked not...

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New test prominently showcases Google Express in mobile search results

Image: Google This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads in the Shopping carousel. The “Get it with Google Express” promotion at the very top of the results, just below the navigation, touts the program’s easy checkout and free delivery. The Google...

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Google brings local lead generation to Google Assistant and Google Home

Google is bringing new forms of local search to the Google Assistant and Google Home. The company announced it’s working with local home service providers “like HomeAdvisor and Porch.” On any platform where Google Assistant is available, users will be able to ask for contractors (e.g., “Ok Google find me a plumber”). That initiates a structured interaction which generates a lead or contact with a local service provider. In the case of IAC-owned HomeAdvisor, which...

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