Google Implements Stricter Criteria for YouTube Monetization

Google Implements Stricter Criteria for YouTube Monetization

Google is implementing stricter criteria for YouTube users to meet before they’re eligible to run ads on videos.

YouTube’s Partner Program allows content creators to make money by placing ads alongside their videos. To qualify for the partner program, YouTube users had to meet a previous threshold of 10,000 total views.

Now there are entirely new requirements to meet, which will apply to both new and existing members of the YouTube Partner Program. Total views no longer matter. Channels now need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months before being able to display ads.

Paul Muret, VP, Display, Video & Analytics,…

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