Google has updated its ads settings to let users mute ads they’ve seen too many times. This applies primarily to remarketing ads, such as those that encourage users to buy a product they’ve previously shown interest in.
Google calls these “reminder” ads, and users can now mute reminder ads from specific advertisers when they become too repetitive.
A new section within Google’s ads settings, called “Your reminder ads,” allows users to see who is currently retargeting them with Google display ads. From there, users can mute advertisers individually.
When an advertiser is muted, the user will no longer see remarketing ads from them at all. It is…