Google: Mobile

How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for most SEO professionals, not much has changed in the way they optimize content for this new way...

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Google’s Page Speed Update does not impact indexing

In response to questions raised in the community, here's clarification about how indexing is impacted by the Google Page Speed Update. The post Google’s Page Speed Update does not impact indexing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read Full Article ...

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Hyperlocal news, Nextdoor competitor or both?

Google is testing a new local service called Bulletin. The company describes it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” It’s currently only available in Nashville, Tennessee, and Oakland, California. Google envisions this as a way to contribute “hyperlocal stories about your community, for your community, right from your phone.” Google puts emphasis on...

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What’s next for technical SEO?

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and the importance of technical SEO. I love the new energy and focus, but I also realize...

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SEO trends and Google changes to expect in 2018

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming...

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Google says Assistant now on more than 400 million devices

Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers. What we don’t get from the post is how many Google Home, Mini and Max speakers were sold in 2017. Four hundred million is a massive number but it’s going to be...

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What to watch for in 2018: Mobile SEO predictions

As we wrap up 2017 and look forward to 2018, many SEOs will speculate about what to expect in the year to come. Since my focus is mobile, I wanted to share my unique expectations for 2018 by outlining what we know and what we suspect on the mobile SEO front. This past year brought a lot of changes to the mobile ecosystem, though we are still waiting expectantly for the...

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Google searches now correspond to user location instead of domain

Google announced today that it is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the country code top level domain name (ccTLD) such as “google.co.uk” for the UK or “google.com.br” for Brazil,...

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Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and hurt campaign performance, says Google. Instead of processing the tracking with the landing page, Google is...

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