Google is rolling out a new booking button for Google My Business pages that will allow businesses to take bookings directly through GMB.
“Booking buttons can help your business stand out from the crowd,” Google says as the company emphasizes the benefits of online bookings.
Google’s booking button is said to allow customers to make bookings in under a minute. Creating an easier booking experience could result in acquiring more customers.
In the Google My Business interface, admins can track how many bookings were made directly through the GMB dashboard.
Supported booking providers currently include: