Google Releases Tool to Show Off Natural Language Search Capabilities
Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language.
The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on keyword matching.
I tested it out using the number one question every SEO wants an answer to: “How do I rank first in Google?”
In this example Google returned a variety of results from marketing textbooks and, as advertised, the results appear to be surfaced based on context — not keyword matching.
Talk to Books…