Google: SEO

What’s next for technical SEO?

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and the importance of technical SEO. I love the new energy and focus, but I also realize...

Read More

Google again showing third-party reviews in local results

Google is integrating third-party reviews into the Knowledge Graph for hotels. It apparently has been happening since 2016 and is entirely opt-in for the provider. Google works directly with the third-party review source (e.g., TripAdvisor) to integrate the content. In the example below, TripAdvisor reviews for Southern California hotel Terranea are available under the “view Google reviews” link in the Knowledge Panel. Google got into trouble roughly seven years ago for “scraping” and...

Read More

Google tests ‘more results’ mobile search interface and new search refinement buttons

Google has confirmed it is testing a new mobile search interface and a new search refinement button. The new search interface shows fewer search results on the mobile search results page, with the option to click on a button labeled “more results.” In addition, Google is testing showing buttons to refine your search directly in the search results snippets. A Google spokesperson told us “We constantly experiment with new search formats...

Read More

Google brings local lead generation to Google Assistant and Google Home

Google is bringing new forms of local search to the Google Assistant and Google Home. The company announced it’s working with local home service providers “like HomeAdvisor and Porch.” On any platform where Google Assistant is available, users will be able to ask for contractors (e.g., “Ok Google find me a plumber”). That initiates a structured interaction which generates a lead or contact with a local service provider. In the case of IAC-owned HomeAdvisor, which...

Read More

Google officially increases length of snippets in search results

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. A Google spokesperson told us: We recently made a change to provide more descriptive and useful snippets, to help people better understand how...

Read More

Google adds a donate button directly into search for US-based nonprofits

As we near the holidays, Google is making it easier to support your favorite nonprofit organization by adding a donate button directly in search. The new feature was announced yesterday. Google says a number of US-based nonprofits now have the “Donate” option available so that when you search for organizations like Direct Relief, you’ll be able to make a donation straight from the search results page. In the example above, the screen...

Read More

Google home page search box now shows you recent searches by default

Google has changed the default behavior of the search box on the Google.com home page. Now, when you go to Google’s home page, the search box will automatically expand to show you your most recent searches. Seeing these recent searches automatically expand below the search box, before you even click into the search box to enter your search query, feels awkward. It almost feels like this is a bug. Matt Cutts, former...

Read More

Google aims to make apps for Google Assistant more functional and discoverable

Today Google announced a number of updates and improvements to help make third party apps for Google Assistant more functional and easier for users to discover. It’s also adding new capabilities for developers. Developers can now build Assistant apps in Spanish, Portuguese and Indian English. For the UK, Google announced the availability of transactional capabilities (purchases, reservations or appointments). For the app directory, Google is adding new sections (what’s new and what’s...

Read More

Google changes info command search operator, dropping useful links

Google has confirmed with Search Engine Land that they have changed the way the info command, a search operator that gives you more details about a site, is displayed in search. Previously, the info operator would give searchers the snippet plus additional links to find more operators that show links to the site, the Google cache link, similar sites to that site and more. But that whole section has been removed,...

Read More

Google rolling out new curved mobile search results interface

Kashin / Shutterstock.com It appears that Google is now rolling out the new curved mobile design that they have been testing for several months. Many searchers have reported seeing the new design, and several of us at Search Engine Land have replicated it. The new design started rolling out earlier this morning and now more are seeing it live. This would be the first major redesign to the Google search...

Read More