Google has announced upcoming changes to Search Console aimed at assisting website owners in improving page experience. As detailed in a blog post, the current page experience report is set to transition into a new page linking to general guidance. The updated report will feature a dashboard view of individual Core Web Vitals and HTTPS reports while also offering a more comprehensive view of the elements contributing to a good page experience.
The changes are designed to provide consolidated guidance across all page experience factors, including Core Web Vitals, HTTPS, and other usability factors, in one place. Despite concerns about losing granular data from individual reports, Google reassures users that aggregated data will still be available through the Core Web Vitals report.
Page experience has become a crucial component in Google Search rankings, encompassing metrics such as Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift, as well as mobile-friendliness and HTTPS encryption. The updates to the Search Console page experience report are intended to streamline the process by consolidating insights and guidance to make optimization easier.
In an FAQ section at the bottom of Google’s blog post, the company clarifies how page experience influences search rankings and results. While good page experience is not required for top story carousel placement, it can help sites stand out when multiple high-quality pages are available for a query. Google emphasizes taking a comprehensive holistic approach to optimization rather than focusing on individual metrics scores.
These changes reflect Google’s evolving way of communicating data and SEO-related recommendations around the page experience ranking system. While parts of the page experience report are being retired, the focus remains on consolidating insights and guidance to enhance visitor experiences.
In summary, Google’s upcoming changes to Search Console are designed to provide more comprehensive guidance to website owners for improving page experience. The transition to a new page linking to general guidance, along with the inclusion of a dashboard view of individual Core Web Vitals and HTTPS reports, aims to streamline the optimization process for a more holistic approach. These changes reflect Google’s commitment to evolving its communication of SEO-related recommendations and providing consolidated insights to improve visitor experiences.
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