Google: Structured Data Should Be Unique to Each Page

Google: Structured Data Should Be Unique to Each Page

Google’s John Mueller says to avoid copying the same structured data onto multiple pages of a website.

If a page needs to contain structured data at all, then it should be unique to that specific page.

This advice came during a Google Webmaster Central office-hours hangout where Mueller was asked the following question:

“Can a service review only ever be used on one page or can it be shared on multiple pages relating to the same branch? I ask this as we have reviews for particular branches and these are marked up. However, we also have sub-pages that are kind of general that we mark up too.”

Given that service reviews are marked up on a page using…

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