Google’s Hilltop Algorithm – A Foundation for Modern SEO

Google’s Hilltop Algorithm – A Foundation for Modern SEO

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO today.

A Description of the Hilltop Algorithm

The purpose of Hilltop Algorithm was to identify authoritative web pages to rank. It describes a system that worked alongside of PageRank to identify expert and authoritative web pages.

The way Hilltop identified authoritative web pages to rank was by first…

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