Governance Is No Longer Optional

Applying a layer of data governance across your DAM program is the best preparation against future change. PHOTO:

The best way to plan for future change in today’s competitive landscape is to apply an effective layer of governance to your content programs. As businesses seek to become truly data-driven, realize the full value of their data and avoid costly missteps, data governance is the process that holds your data operations together. 

To be effective, data governance must be considered a holistic corporate objective. It must go beyond IT governance and establish policies, procedures and training for the management of data across the…

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