growth hacking

How Triggered Emails Can Help Hack Growth

Companies looking to improve user engagement can learn a thing or two from trigger-based email marketing PHOTO: Wesley Fryer Email marketing has honed trigger-based marketing to a high art. Trigger-based marketing usually refers to messages that are personalized based on a user’s engagement with a product, website, mobile app, email message or other marketing touchpoints. It also can refer to triggers from the marketer’s side, like price or...

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Why Email Is the Essential Growth Marketing Hack

Email is one of the oldest forms of online marketing — and is still one of the most effective PHOTO: Annie Spratt If you’ve spent any time as a marketer, you’re familiar with the numbers that show email is among the best ROI tools at your disposal. You’ve probably also read just as many hot takes pronouncing the death of email at the hands of social media...

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