Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland.
The Netherlands’ tragi-comic period of “tulip mania” is regarded as one of the world’s first speculative market bubbles. From the beginning of the 1600s, tulip prices soared to incredible heights before a dramatic bust in 1637 — when people suddenly realized that they were trading nothing more valuable than flowers.
Tulip mania comes to mind when reading about “influencer marketing,” the practice of paying or otherwise…