Has Influencer Marketing Lost Its Bloom?

Like the inflated tulip market in 17th century Holland, is the practice of influencer marketing headed for a crash?

Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. 

The Netherlands’ tragi-comic period of “tulip mania” is regarded as one of the world’s first speculative market bubbles. From the beginning of the 1600s, tulip prices soared to incredible heights before a dramatic bust in 1637 — when people suddenly realized that they were trading nothing more valuable than flowers.

Tulip mania comes to mind when reading about “influencer marketing,” the practice of paying or otherwise…

Read Full Article