How well do you know your customers?
Whether you’re selling a product or promoting a service, you should be able to have an understanding of who your current and prospective buyers are, as well as what they want and need.
Creating content that resonates well with your customer can be the difference between success or failure.
SEO consultant Jec Gonzales provided an in-depth overview of audience profiling and how to use it for a more personalized content marketing strategy recently when he spoke at PeepCon 3.0 in Manila, Philippines.
Here are a few takeaways from his presentation, Profiling for Personalized Content Marketing.