Here’s Why You Can’t Succeed Without a Content Gap Analysis

Here’s Why You Can’t Succeed Without a Content Gap Analysis

Have you ever tried to bake cookies without a recipe? Perhaps you miss the baking soda, and your cookies don’t rise. One time when I was a kid I actually even mixed up the salt and the sugar. Let’s just say the cookies didn’t turn out well.

A recipe website would not last long if they only provided you with half the ingredient list or left out key steps along the way. Their users would have to go somewhere else to fill in the gaps, and you can bet they wouldn’t be coming back.

The truth is, your content strategy is no different than a chocolate chip cookie recipe.

The more comprehensively you answer the questions that your customers have throughout…

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