How 10 Types of Functional Content Fit into a SaaS Lead Funnel
The great thing about content marketing is that it has a knack of working for you as long as everything you create is built with the user in mind.
But content marketing that just works is different from content marketing that functions.
A functional content marketing strategy is one that has actually been optimized to provide maximal business value, no matter which metrics you’ve landed on for your guiding principles.
It’s different from content marketing that merely works because it’s not built with the nondescript goal of increasing engagement and earning brand exposure.
Instead, it’s built to address more specific business needs.