How AI Will Usher in a New Age of Personalized Commerce

How AI Will Usher in a New Age of Personalized Commerce

Artificial Intelligence ringing in a new age of personalized marketing and commerce. PHOTO: Unsplash

We are entering a new era of commerce fueled by younger consumers, mobile devices and high demand for more personalized shopping experiences. Millennials are now the largest generation in the U.S. workforce, and their income and buying power are rising. This generation, along with the next tide of digital natives, is putting pressure on enterprises to deliver customer service with the usability and simplicity of consumer apps, and without the inconvenience of phone calls. Companies are investing in artificial intelligence (AI) technology that can…

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