How B2B Companies Can Build Their Brands on Instagram

Instagram has proven to be an effective way to market to hard-to-reach demographics. PHOTO: Photo by ian dooley on Unsplash

What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream. 

The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely on it to connect with prospective customers, nurture relationships with existing customers and attract employees.

That said, a number of B2B brands are still struggling to figure out Instagram. This article will help you integrate Instagram into your social media…

Read Full Article