How Brands Can Repair a Battered Online Reputation

How Brands Can Repair a Battered Online Reputation

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Six years ago Reputation Rhino bought a block of advertising on a local radio station in New York City to appear anytime throughout the day. It was a routine transaction for the online reputation management company, but one that wound up causing it to use the playbook it had for clients on its own behalf. Its ads happened to run during Rush Limbaugh’s radio show, which normally might not have been a problem, save for the fact that Limbaugh had made controversial comments about a Georgetown law student, Sandra Fluke, who had been lobbying for insurance coverage for contraceptives.

A boycott against the advertisers was…

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