How Data Drives the Extended IBM-Salesforce Partnership

IBM and Salesforce recently announced deepened partnership derives its value from the data each company holds. PHOTO:
Dan Gold

IBM and Salesforce recently announced an expansion of their partnership, which introduced IBM Watson’s artificial intelligence (AI) tools to Salesforce Quip’s Live Apps collaborative document platform. It also brought together IBM Cloud and Watson services with Salesforce Service Cloud Einstein, to help companies more effectively connect and collaborate with their customers.

By anyone’s standards this was a powerful play.

But what’s really going on here? Penny Gillespie, Gartner Research VP for Digital Commerce said…

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